Marketing & Business Projects
"Evolution of Local Fashion Brands"
The requirements of the "Evolution of Local Fashion Brands" project was to choose a local fashion brand/store that was similar to the national brand we selected. My national brand was Vera Wang and my local fashion brand was the Austin, Texas based store: PerriBerri. We had to conduct research and interviews as well as create a brand marketing proposal followed by a presentation. |
Fundamentals of marketing project - marketing plan: ikea
This project consisted of conducting research and collaborating as a team to create a marketing plan for a company of our choice. Our team or marketing firm choose Ikea and our team name/company name was Buzzworthy. Along with the Marketing Plan we gave a PowerPoint presentation that went over the plan to the instructor that acted as our Ikea client.
Click on the above Ikea Marketing Plan to read and flip through the plan.
OR
Click on the button below to download the plan.
OR
Click on the button below to download the plan.
Click on the photo below to download & view the Ikea PowerPoint Presentation that accompanied the Marketing Plan.
human resource management project - Create a new job position for a company: H&M
The final project for the Human Resource Management course involved creating a new job or position for a company. Our group chose H&M as the retail company and the position we created was the Designer Collection Manager. The position is geared towards managing the apparel H&M offers from collaborating with fashion designers. Along with the research and project paper, a presentation was required. The project and course involved researching and obtaining knowledge of: job design, labor relations, recruitment, employee appraisal, government regulations involved with equal employment opportunity, selection and development of employees, compensation administration, accommodations, and workplace safety.
Click on the above H&M Plan to read and flip through the plan.
OR
Click on the button below to download the plan.
OR
Click on the button below to download the plan.
Click on the photo below to download & view the H&M PowerPoint Presentation that accompanied the project's proposal.
Other projects...
Current Designers Project - new designer in fashion: Jason Wu
Elements of Retail operations project - Country spotlight: chile
This project consisted of conducting research on a country that was chosen for us by the instructor. My country was Chile and the project requirements were to explore research and obtain: the history of the retail industry in the country, geographical and cultural influences, political influences, economic outlook, the countries consumer demographics and buying habits, key cities that lead the country in retailing, key shopping venues in the cities, key retailing formats and key retailers within each of the formats, the role of customer service, key methods of advertising and promotion, key brands and products, key foreign and domestic competition, foreign expansion arrangements, the role of manufacturing and much more. In addition to the research, a presentation and class handout was required.
Click on the photo below to download the PowerPoint Presentation on the Retail Landscape of Chile.